A merchandising capsule project in collaboration with P3 Skateboards – a budding brand in Toronto’s streetwear and skate scene. The name ‘P3’ was inspired by a winter sanctuary on the third floor of an underutilized parking garage. Through its lifetime, it became a sociocultural hub for Toronto’s skating community in colder months. My friend, and creator of the brand – Spencer Hoffman started P3, using the symbolism of the place to establish brand identity. Already familiar with my work, Spencer gave me wide creative control over product design. I’ve produced visuals for three shirts, two skateboard decks, a beanie, and rolling papers. These designs were realized via traditional paper and pencil, adobe creative suites, and Blender’s sculptor. When merchandise becomes available through P3 Skateboards, a link to the webstore will be made available bellow. Support local business in Toronto.
